Festive Sales Surge Across E-Commerce Platforms

Festive season sales have gained momentum, with e-commerce platforms recording strong demand during the opening days of their festive sales. According to consultancy firm Redseer, products worth approximately ₹24,000 crore were sold through online platforms such as Amazon, Flipkart, Meesho and AJIO in the first two days. The firm stated that the number of orders during this period was six times higher than on a typical day.

Redseer estimated that around 6–6.5 crore consumers placed nearly 8–9 crore orders during the two-day period. Smartphones accounted for 30–40% of total sales, valued at ₹9,100–9,600 crore. Consumer electronics and home appliances, including televisions, refrigerators and air conditioners, contributed 25–27%, worth ₹6,000–6,500 crore. Fashion products accounted for 15–18% of sales, valued at approximately ₹3,630–4,350 crore.