Negligent Directors Should Be Banned – Kona Venkat

Tollywood producer and writer Kona Venkat has raised concerns over the film industry’s current practices, blaming excessive runtimes and poor planning for heavy financial losses. He stressed that directors must have clarity and a sense of responsibility before beginning a project. Questioning the practice of shooting nearly four hours of footage only to discard a substantial portion during editing, he said such inefficiency wastes producers’ money. He also argued that directors whose negligence causes major losses should face strict consequences, using strong language to describe their actions.

Kona Venkat also criticised the growing focus on pan-India projects, saying that some leading actors are spending several years on a single film. He argued that actors should aim to release at least two films a year to keep work flowing for industry employees and sustain the film ecosystem. In recent years, several Telugu and pan-India films have exceeded three hours in length, raising concerns about unnecessary scenes and weak editing. Venkat warned that while a hit can recover the investment, a flop can leave producers facing huge financial losses. He called for better planning, tighter scripts and more disciplined filmmaking to protect producers and strengthen the industry.