The Paradise Sets a New Benchmark With Massive Pre-Release Business!

Nani and Srikanth Odela’s The Paradise is set to hit theatres on September 24, with premieres scheduled for September 23. The film has generated significant buzz ahead of its release, with its promotional content receiving strong attention. Trade sources report that the movie’s pre-release business has also been substantial. Producer Sudhakar Cherukuri is said to have spent more than ₹150 crore on the project. The film has reportedly earned around ₹80–100 crore through non-theatrical rights, including approximately ₹50 crore from its OTT rights acquired by Netflix and around ₹15 crore from audio rights.

The film’s theatrical pre-release business is reportedly the highest in Nani’s career. Theatrical rights in the two Telugu states were sold for more than ₹75 crore, while the worldwide theatrical business is estimated at around ₹100 crore, according to trade sources. The film would reportedly need to generate around ₹100 crore in worldwide share for buyers to reach the break-even point, which could translate to nearly ₹200 crore in gross collections. Given the buzz surrounding the film, trade circles estimate that it could collect up to ₹60 crore on its opening day. If the film receives a positive response, it is expected by trade sources to reach the break-even mark within its first three days.