Vijay Deverakonda Expands His Business Empire.. Enters the Skincare Market!

Tollywood actor Vijay Deverakonda is expanding his business portfolio with an entry into the skincare segment. The actor has joined hands with a group of young entrepreneurs to establish a skincare products unit under the brand name Unhype. Vijay said he was personally involved in developing the products and used them for around nine months before deciding to introduce them to the market.

The new skincare range has been developed with consumers between 18 and 30 years of age in mind. Vijay has announced that the products will be launched on a large scale on September 21. The actor is already active in the apparel business through his Rowdy brand and also operates multiplex theatres, making this latest venture another addition to his growing business interests.