ChatGPT Ads Enter India: Free and Go Users to See Sponsored Ads

OpenAI is expanding its ChatGPT advertising programme to India, bringing sponsored advertisements to eligible users on the Free and Go plans. Ads will be shown to users aged 18 and above and will appear separately below a ChatGPT response when there is a relevant sponsored product or service. The company says the ads will be clearly labelled as sponsored and will not influence the answers generated by ChatGPT.

The move gives businesses a new way to reach consumers while they are researching products, comparing options or making decisions. OpenAI says advertisers will not have access to users’ chats, chat history, memories or personal details, and user data will not be sold to advertisers. Advertisers receive only aggregated campaign-performance information such as views and clicks. Users can also dismiss ads, provide feedback and manage ad-personalisation settings. Plus, Pro, Business, Enterprise and Education plans will remain ad-free.