Huge changes in marketing with Adobe AI technology

Adobe unveiled several previews of its artificial intelligence and agent based features at Adobe Summit 2026. These early stage projects, presented during the Sneaks sessions, highlight how AI can transform marketing workflows, content creation, and branded experiences. Developed by the company’s scientists, engineers, and designers, these innovations are currently in the research and development stage.

Among the showcased projects, Project Concurrent enables marketers to convert static designs into dynamic visuals such as charts and infographics using live data. Project Face Off allows simulation of audience responses to different campaign designs before launch. Project Page Turner focuses on generating personalised web pages in real time based on user intent, while Project Wise helps create customised email workflows from static content. Additionally, Adobe demonstrated tools for image editing, content conversion, and video creation to streamline marketing processes.