Meta Launches AI-Powered Business Agent to Automate Customer Support and Sales

Meta has introduced the Meta Business Agent, a new artificial intelligence-powered assistant designed to help businesses automate customer interactions, generate leads, and streamline operations across its platforms. Announced at the Conversations 2026 event in London, the AI tool enables businesses to provide round-the-clock customer support through WhatsApp, Messenger, and Instagram. According to Meta, the Business Agent can communicate in local languages, answer customer queries, recommend products, schedule appointments, qualify leads, and even assist in closing sales.

The company said more than one million businesses already use AI-powered agents on WhatsApp and Messenger, and the service is now being expanded globally. Meta is also introducing a Business Agent Platform that allows organizations to build, customize, and deploy AI agents at scale. The platform supports integrations with popular business tools such as Shopify, Zendesk, and Shopee. In addition to customer support, the AI assistant can provide daily business insights, summarize customer interactions, identify missed conversations, and offer productivity recommendations. The service will initially be available free of charge, with premium subscription options expected in the future.