Changing OTT Scenario?

The film industry has undergone major changes in recent years, especially with the rise of OTT platforms. Digital rights have become a major source of revenue for producers. However, this trend is now showing signs of change as OTT platforms are increasingly focusing on content quality and viewership performance.

Theatrical performance is also becoming an important factor in determining digital release value. Films that attract audiences to theatres are gaining stronger recognition. Recent successful theatrical releases have reinforced this trend, and producers are now placing greater emphasis on strong storytelling and quality filmmaking. While OTT’s influence remains, the theatre market is gradually regaining strength.