Bunny’s Craze Peaks in North India - Huge Demand for ‘Raaka’ Rights?

The popularity of Allu Arjun is no longer limited to the South and has now spread across India. After the massive success of Pushpa 2 in Hindi, he gained strong recognition in North India. States like Bihar, Uttar Pradesh and Jharkhand now have a growing fan base for him. With this rising popularity, expectations for his upcoming film ‘Raaka’ are very high. The film is being directed by Atlee and discussions have already started in the trade circles.

Interestingly, there is strong competition among distributors to grab the distribution rights of ‘Raaka’, especially in regions like Bihar. Reports say that distributors are ready to pay huge amounts, showing the strong market value of Allu Arjun. This kind of demand even before the film’s release highlights his growing influence across India.

Another major highlight of the film is the presence of Bollywood star Deepika Padukone as the female lead. The movie is being produced by Sun Pictures on a large budget and will release in multiple languages. The makers are planning for a 2027 release. Even though the film is still in the shooting stage, such high demand clearly shows how strong Allu Arjun’s pan-India image has become.